1. Relentless Growth and Excellence
   Push ourselves, each other, and our clients to grow and achieve their best. Mastery of our craft and raising the bar are non-negotiable. Stagnation is the enemy of progress.

2. Simplicity Drives Innovation
   Keep systems and processes simple, adaptable, and effective. Complexity hinders progress; clarity fosters action and results.

3. Respect and Authenticity
   Respect is foundational. Be real, bold, and straightforward, but never disrespectful. Authenticity builds trust; toxicity is unwelcome.

4. Collaboration Without Barriers
   Be the assist leader. Enable others to shine and celebrate collective success. No silos, no egos. Work together to get results or find another team.

5. Compete with Purpose
   Strive to win with determination. Learn from every loss, adapt, and return stronger. Excellence thrives on resilience.

6. Earn Loyalty Through Results
   Delight clients with exceptional work. Build trust and advocacy through authentic relationships and outstanding results.

7. Family as a Priority
   Success is meaningful only when it supports what matters most—your family. Be present for them and let your professional achievements enrich their lives.